Tory Lanez has gone platinum in under a minute.
The Toronto rapper is celebrating the success of his first-ever streaming NFT album When It’s Dark, which he claims sold 1 million copies in just 57 seconds.
Only 1 million albums were available starting at 5 p.m. ET on Tuesday (Aug. 10). Fans were able to pre-order up to 100 albums (e-NFTS) for $1, which included 7 new songs and 7 art pieces streaming exclusively via the E-NFT platform and app. After the initial 1 million units, albums are only available if buyers resell their E-NFT rights.